About Sochi International Film Awards
Amidst the corporate globalisation of different cultures and domination of media coverage of all aspects of our lives leading to misconceptions and prejudices, one art form continues to span the divide between nations around the globe.
That art form is the international language of film.
Our aim is to bring together the diversity of craft and story-telling in this unifying creative expression through the lens of cameras at the beautiful Olympic city of Sochi.
In a world becoming increasingly fragmented by confrontation and insecurity, our mission is to build a cultural bridge between Russia and Britain and the world; to promote the universal appeal of visual narrative, human experiences and dramatic interpretation, and to impart a powerful message of hope for humankind.
Cinema has the power to change opinions, create an atmosphere of harmony and peace and touch people of all ethnicities in a human way that reminds us that there is more that connects us than divides us emotionally, spiritually and culturally.
Join the SIFFA celebration of cinema with your entry and grace us with your presence as we show the rest of the world how to display open minds and hearts of gold on the silver screen.
Luba, this is a crucial time for artists to recover their voice, you are helping to restore the connection between all of us, film makers from all over the world. I applaud the philosophy that underpins what you are doing.
What you have achieved in Sochi seems quite remarkable, and I offer many many congratulations.
Congratulations on making history, Luba. Thanks to Anatoly Pakhomov, of course! Sochi is the ideal choice for the concept of creating an international film festival designed to restore the face of art to the world through cinema. (…) Russia has always presented to the world the best examples of literature, philosophy, cinema and, in general, culture! And now the new Sochi International Film Awards wrote a new chapter in history with the same concept.
A structured and strict concept of a powerful film festival has been formed, and you managed to prove its feasibility. Congratulations on what you have achieved, Luba. You've got proof of concept under your belt now! I thank Sochi Mayor Anatoly Pakhomov for supporting the new important film festival.
A smashing success! Thank you for bringing Moscow and Sochi delegations, for the unexpected Sochi-wood glamour, the feedback from staff members and external guests was unreservedly positive.
Admirable Lubov Balagova-Kandour.
President and Producer of the “IRIDA” First Sochi International Film Awards. Majestic woman and lady of the world. Her motto - nothing is impossible. A woman of words and deeds. Beautiful person and magnificent woman.