London Press Conference Thursday 2 November 2017 11:00

The Sochi International Film Festival and Awards (SIFFA)
London Press Conference

Thursday 2 November 2017 11:00
At Rossotrudnichestvo UK,
37 High Street Kensington, London W8 5ED

The Sochi International Film Festival and Awards (SIFFA) is pleased to announce the details of its first London press conference for its second edition in Sochi.

The details of the press conference are as follows:

When: Thursday 2 November at 11:00

Where: Rossotrudnichestvo UK, 37 High Street Kensington, London W8 5ED

What: SIFFA will provide a briefing on this year’s arrangements and programme. The press conference will include a screening of a short documentary film about SIFFA 2016 and a trailer about SIFFA in Europe. Luba Balagova, founder and president, will be available together with other members of the SIFFA team to answer questions. Film industry contributors to the festival will also be invited. BBC TV presenter Kasia Madera will be the host for the event.

The Sochi International Film Festival and Awards (SIFFA)

The Sochi International Film Festival and Awards (SIFFA) was founded and launched by festival president Luba Balagova (award-winning poet, writer and film producer) in December 2016. The co-founder is Mohy Quandour (Hollywood veteran, best-selling author and award-winning film director).

SIFFA is a unique festival which aims to build a bridge between the United Kingdom and Russia through the medium of cinema.

This year there will be a special award, acknowledging the contribution to cinema of the late Vera Glagoleva who was the president of the jury last year. Vera directed Ralph Fiennes in his Russian- language role in her internationally acclaimed 2016 film Two Women. Vera Glagoleva and Ralph Fiennes received special awards from SIFFA last year. Sadly, Vera died this year.

SIFFA 2017 will also see a special SIFFA Bridge Award go to Vladimir Pozner, famous East-West broadcaster and documentary filmmaker, for his contribution to bridge building between East and West.

The VIP guest of the festival, our Ambassador for Peace for this year, will be Her Royal Highness the Princess of Jordan Nejla bint Asem, who will present her exclusive collection of DAMAS jewellery and will appeal to humanity with a message of peace.


The main partner of SIFFA in the UK is Rossotrudnichestvo UK. This is the Russian cultural representative office in the United Kingdom and a vibrant cultural centre, which hosts and promotes cultural activities and exchange.

Contact and location details are as follows:
Address: 37 High Street Kensington, W8 5ED
Telephone: 0207 937 3355

Nearest underground station: High Street Kensington, on the Circle and District lines.

The SIFFA organising committee office is located at:
Rossotrudnichestvo UK, 37 High Street Kensington, London W8 5ED;
telephone: 0787 321 7299; or 07933 394968;

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During a tough chapter in UK-Russian relations I was pleased to have been able to attend Luba's special evening... Luba , you are a brave and valiant woman to spearhead such a high-profile project in a hostile environment. But those of us who spent the 23rd with you had the privilege of breathing the same air as the legendary Stephen Frears, the American star Nick Nolte and the superb string ensemble (KANDOUR QUARTET).

Carol Gould,
Political Commentator at British Broadcasting Corporation

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Luba, this is a crucial time for artists to recover their voice, you are helping to restore the connection between all of us, film makers from all over the world. I applaud the philosophy that underpins what you are doing.

Roland Joffé,
the Oscar, BAFTA and Cannes film festival
winning film director of “The Killing Fields” and “The Mission”

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Congratulations on making history, Luba. Thanks to Anatoly Pakhomov, of course! Sochi is the ideal choice for the concept of creating an international film festival designed to restore the face of art to the world through cinema. (…) Russia has always presented to the world the best examples of literature, philosophy, cinema and, in general, culture! And now the new Sochi International Film Awards wrote a new chapter in history with the same concept.

Karl Bardosh,
famous professor of New York university,
director, producer, writer

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A structured and strict concept of a powerful film festival has been formed, and you managed to prove its feasibility. Congratulations on what you have achieved, Luba. You've got proof of concept under your belt now! I thank Sochi Mayor Anatoly Pakhomov for supporting the new important film festival.

Elliot Grove,
founder of the Raindance Film Festival
and British Independent Film Awards

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A smashing success! Thank you for bringing Moscow and Sochi delegations, for the unexpected Sochi-wood glamour, the feedback from staff members and external guests was unreservedly positive.

Larry Sherwin,
Deputy Director of Communications of
EBRD (European Bank for Reconstruction and Development)

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Admirable Lubov Balagova-Kandour.
President and Producer of the “IRIDA” First Sochi International Film Awards. Majestic woman and lady of the world. Her motto - nothing is impossible. A woman of words and deeds. Beautiful person and magnificent woman.

Nina Ruchkina
Fashion House owner, dress designer

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